In September 2024, CEXAS proudly celebrated its 5th anniversary, marking a significant milestone in shaping the future of Customer Experience (CX) and Employee Experience (EX) in Serbia and the broader region. Over the past five years, we have built a strong, engaged community, introduced groundbreaking educational initiatives, and played a key role in expanding CX and EX awareness across multiple countries.
Key Milestones and Achievements
1. Leading the Conversation Through Conferences:
Since our inception, CEXAS has successfully organized three major Firestarter Conferences, each bringing together global, regional, and local experts to showcase the latest trends, best practices, and innovations in CX and EX. These conferences have become flagship events that elevate the importance of customer and employee experience in business strategy.
2. CX and EX Academies:
In 2023, CEXAS launched its CX Academy, followed by the EX Academy in 2024, establishing structured learning programs designed to develop skilled CX and EX professionals. These academies have quickly gained recognition as premier educational platforms, equipping participants with the expertise to implement world-class experience management strategies in their organizations.
3. Community Building: Meetups and Alumni Network
Beyond formal education, CEXAS has created a thriving network of professionals through meetups and an active alumni program. Our regular meetups foster collaboration, knowledge-sharing, and networking opportunities for CX and EX specialists. Meanwhile, our alumni network keeps past participants engaged, strengthening the long-term impact of our educational programs.
4. Expanding CX and EX Across the Region
CEXAS has taken a proactive role in regional development, playing a key part in establishing four new CX and EX associations in Macedonia, Croatia, Bosnia and Herzegovina, and Slovenia. By expanding beyond Serbia, we have laid the foundation for a regional ecosystem dedicated to improving customer and employee experiences across industries.
5. CX Research: Driving Insights with the Annual CX Survey
To provide data-driven insights into CX maturity and trends, CEXAS conducts an Annual CX Survey, gathering input from businesses across the region. This research serves as a benchmark for companies, helping them understand their strengths, weaknesses, and areas for improvement in customer experience.
6. Strategic Partnerships: Elevating Standards with Global Recognition
In 2025, CEXAS entered into a strategic partnership with Awards International, a globally recognized leader in CX and EX awards. This collaboration will bring the Adria CX Awards (ACXA) to the region, setting a new benchmark for excellence in customer and employee experience across Serbia, Croatia, Slovenia, Bosnia and Herzegovina, North Macedonia, and Montenegro